Privacy Policy


What personal information we collect

Depending on how you interact with the site, we may collect the following categories of personal information:

Information you provide directly

  • Name
  • Email address
  • Any information you include when contacting us
  • Any information you submit through forms, newsletter signups or surveys

Information collected automatically

  • IP address
  • Browser and device
  • Referring website
  • Pages viewed and time spent on pages
  • Approximate location derived from IP
  • Cookie identifiers and similar online identifiers

Information related to newsletter and email activity

If you subscribe to our newsletter, we may also collect:

  • subscription date and time
  • signup source or form used
  • email engagement data such as opens and clicks, where available through our email service provider

How we collect your information

We collect information:

  • when you fill in a contact form
  • when you subscribe to our newsletter
  • when you comment or otherwise interact with the site, if comments are enabled
  • when you browse the site
  • through cookies and similar technologies
  • through analytics, affiliate and embedded third-party tools where used

Why we use your information

We use personal information for the following purposes:

To operate and improve the website

We use data to run the site, maintain performance, understand how visitors use our content and improve usability, content strategy and site functionality.

To respond to messages and inquiries

If you contact us, we use your information to communicate with you and respond to your request.

To send newsletters and updates

If you subscribe, we use your email address to send newsletters, updates, content alerts and occasional promotional communications related to PropGround. Where required by law, we rely on your consent for this.

To measure performance and understand audience behavior

We may use analytics tools to understand page performance, content engagement, traffic sources and aggregate user behavior.

To manage affiliate relationships

Some pages may include affiliate links. If you click an affiliate link or make a purchase through one, we may receive a commission at no additional cost to you.

To protect the site and prevent abuse

We may use data to detect spam, malicious activity, unauthorized access and misuse of the website.

To comply with legal obligations

We may process or retain information where required to comply with applicable laws, regulations, legal claims or law enforcement requests.

Our legal bases for processing

If and to the extent the GDPR, UK GDPR or similar laws apply, we may rely on one or more of the following legal bases:

  • Consent — for example, when you subscribe to marketing emails or accept non-essential cookies where required
  • Legitimate interests — such as operating, securing and improving the website and understanding overall content performance
  • Contract or pre-contract steps — where you contact us in relation to a service or business request
  • Legal obligation — where we must retain or disclose information to comply with law

Cookies, analytics and similar technologies

We use cookies and similar technologies to help the site function, remember preferences, analyze traffic and understand how users interact with the site.

Some cookies are strictly necessary for site functionality and do not require consent in certain jurisdictions. Others, including many analytics, advertising and affiliate-related cookies, may require prior consent depending on where your visitors are located.

For more information, please see our Cookie Policy.

Affiliate links and sponsored relationships

PropGround may participate in affiliate marketing programs. This means some links on the site may be affiliate links and we may earn a commission if you click through and make a purchase.

This does not increase the price you pay.

We aim to keep editorial judgment independent and useful.

Third parties we may share data with

We do not sell your personal information in the ordinary sense of exchanging it for money.

We may share limited personal information with trusted service providers that help us operate the website, including categories such as:

  • website hosting providers
  • analytics providers
  • email marketing platforms
  • form and automation tools
  • security and spam prevention services
  • affiliate networks and tracking providers
  • legal, accounting or professional advisors where necessary

We may use MailerLite as our email marketing provider. If you subscribe to our newsletter, your information may be stored and processed by MailerLite on our behalf for email delivery, list management and engagement reporting. We may use Google Analytics to understand website traffic and content performance.

International data transfers

Your information may be processed in countries other than the one where you live, depending on where our service providers operate.

If applicable law requires safeguards for international transfers of personal data, we will rely on appropriate transfer mechanisms made available by the relevant provider or legal framework.

How long we keep your information

We keep personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide the website and related services, maintain records, comply with legal obligations, resolve disputes, enforce agreements and improve our business operations.

Typical retention periods may include:

  • Contact form inquiries: up to [12–24 months]
  • Newsletter subscriber records: until you unsubscribe, plus a limited period needed for suppression lists and compliance records
  • Analytics data: according to the retention settings configured in the analytics platform
  • Security and server logs: for as long as reasonably necessary for security, maintenance and troubleshooting

Your privacy rights

Depending on where you live, you may have some or all of the following rights:

  • the right to know what personal data we collect and how we use it
  • the right to access your personal data
  • the right to correct inaccurate personal data
  • the right to request deletion of your personal data
  • the right to object to or restrict certain processing
  • the right to withdraw consent where processing is based on consent
  • the right to data portability in some cases

California privacy notice

If you are a California resident and the California Consumer Privacy Act, as amended, applies to our activities, you may have rights including the right to know, delete, correct and limit certain uses of your personal information, subject to legal exceptions.

We do not currently sell or share personal information as those terms are defined under California privacy law.

Email marketing and unsubscribe

If you subscribe to our emails, you can unsubscribe at any time by clicking the unsubscribe link in any email or by contacting us at [email protected].

Data security

We use reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse or disclosure.

However, no method of internet transmission or electronic storage is completely secure, so we cannot guarantee absolute security.

Children’s privacy

PropGround is not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can review and delete it if appropriate.

External links

Our website may contain links to third-party websites, software providers, affiliate offers or external content. We are not responsible for the privacy practices or content of those third-party sites.

We encourage you to review their policies before providing any personal information.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, site features, vendors or legal requirements.

When we update this policy, we will revise the Last updated date at the top of the page.

Contact us

If you have questions about this Privacy Policy or want to exercise any applicable privacy rights, contact us.

Email: [email protected]